Madiyar believes that love of business breeds quality, and quality is the best thing that can be offered to the listener. His approach to music and desire for innovation have made the Ne Prosto Orchestra a notable phenomenon in the cultural life of Kazakhstan.
Madiyar Toybold is a Kazakh conductor, artistic director, and founder of the country's first independent symphony orchestra, Ne Prosto Orchestra. Born and raised in Almaty, he began playing music at the age of six, learning to play the dombra at the Kulyash Bayseitova Music School. He later graduated from the Kazakh National Conservatory named after Kurmangazi with a degree in opera and symphony conducting.